Marketing Strategy & Performance Consultant
Strategic Marketing. Grounded in Evidence.
I work with companies to turn scattered marketing activity into one strategy backed by real evidence. Over 10+ years, I’ve managed multimillion-euro budgets and led marketing initiatives at companies like trivago, C&A, and Oda, across travel, fashion, and retail.
Not seeing the results you expected from your marketing budget?
I look closely at your strategy, funnel, and numbers. Then I turn what I find into a clear plan for what to do next, so you know exactly where your budget should go.
Strategy
The strongest campaigns are built on a clear strategy: what each channel is for, how the budget should be split, how the pieces fit together, and what success actually looks like before you start spending.
Customer Journey
Understanding how customers move through your funnel, from first contact to purchase, changes what’s worth prioritizing.
Measurement
Clear, well-defined metrics show you exactly what’s working and what’s not: which campaigns are earning their budget, which KPIs actually deserve attention, and where the next euro should go.
Services
I work with businesses in a few different ways, depending on what's needed: a focused audit, dedicated strategic support, or a workshop built around one specific challenge. Whichever fits, the goal is the same: a clearer, more confident read on your marketing, grounded in evidence.
Discovery Session
A first conversation to understand your business, get clear on the challenges you’re facing, and see if working together makes sense.
We Address:
- What are your key marketing challenges?
- Which solutions align with your goals?
- Is continuing to work together the right fit?
Cost: Free of charge
Strategic Consulting
Close, structured support to build and refine cross-channel marketing strategies and KPI frameworks tailored to your business.
You Benefit From:
- A marketing plan built around your specific business goals, so you always know where your budget is going and why.
- Regular feedback on content and campaign performance, so problems get caught early.
- Strategic adjustments made as soon as the data calls for them, so you’re never stuck running a plan that’s already outdated.
- Staying on top of new features and algorithm changes across platforms, so your strategy adapts before those changes catch you off guard.
Campaign Audit
A close review of your current campaigns, covering funnel, targeting, structure, creative, and spend, to find out what’s working, what’s not, and what’s worth testing next.
You Benefit From:
- A clear picture of what’s helping your campaigns and what’s quietly holding them back, so you know exactly where to focus next.
- A close look at how well your campaigns line up with your actual business goals, so every euro goes toward what matters most to you.
- A breakdown of inefficiencies in your current campaigns, so you can redirect spend toward what’s actually paying off.
Strategic Workshop
A focused session built around one specific marketing challenge your team is facing right now, or a topic you want to go deep on.
For Businesses That:
- Are facing one specific, well-defined marketing challenge.
- Want outside input on that challenge without committing to an ongoing engagement.
- Want their team to walk away with skills they can apply again the next time a similar challenge comes up.
- Want practical next steps the team can put into action right away.
Tatiana Olegario
I’ve spent over 10 years in marketing, most of it inside companies like trivago, C&A, and Oda, where I managed multimillion-euro budgets and led initiatives across multiple markets. Somewhere along the way, I realized I wanted to do that work directly with businesses that just needed the right marketing strategy to reach full potential. That’s how this consultancy started.